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Road Safety Week – The Importance of Being Bike Smart

Posted on November 20th 2018

The 19th-24th November is Road Safety Week – an initiative started by Brake in 1997.

It is the UK’s biggest road safety event and promotes a different theme every year with the aim of saving lives.

This year the theme is being ‘Bike Smart.’ At Oliver & Co, we understand how dangerous the roads can be for both cyclists and motorcyclists. Statistics show that motorcyclists are 38 times more likely to be killed in a crash than those in cars, per mile ridden. In 2016 there were 18,477 cyclist casualties and 19,297 motorcyclist casualties.

Overall, more than one third of people killed or seriously injured on UK roads are those travelling by bike.

Sadly, our personal injury department sees the terrible impact that accidents have on our most vulnerable road users. Unlike other road users, those on bikes are not protected by their vehicle. For example, cars have a safety cage and crumple zones which protect occupants in a crash. Often, this means that bike riders experience more severe injuries. That’s why we are spreading Brake’s message – for all road users to be bike smart.

Being Bike Smart

The focus of Brake’s campaign this year is to encourage:

  • Policy makers to be Bike Smart; by implementing a safe systems approach, mandating life-saving technology, and prioritising cycle-friendly infrastructure.
  • Drivers to be Bike Smart; by looking out for those on two wheels, driving safely and slowly and giving bike riders plenty of space.
  • Cyclists and Motorcylists to be Bike Smart; through safe riding behaviours, appropriate training, and equipment.

How can you be bike smart as a driver?

The following tips are inspired by the tips suggested by car servicing and repair company, Kwik Fit here.

  1. LOOK: Remember to stop and check for bikes at junctions before you pull out;
  2. LEAVE 150: Remember to leave 150cm between your vehicle and a bike when you overtake – that’s around 5ft.
  3. SLOW DOWN: This will give you more time to react to dangers.
  4. DUTCH REACH: By using the ‘dutch reach’ to open your car door you are forced to look behind you so you can see any approaching bikes. Ultimately, this can stop you from ‘dooring’ a passing bike.


How can we help?

If you have been injured in an accident as a pedestrian, cyclist or driver, we’re here to help. We help clients every day claim compensation after they have been injured in accidents. Read about our services here or call us today on 01244 312306.

Call and speak to a lawyer on 01244 312306